What if Jonas Salk had not tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success.

Any number of tracking programs are out there from Hits Connect to Track That Ad to the new Link Brander. Even server-side tracking scripts are available for purchase. Regardless of what you use, tracking every ad that you post, whether it be to a traffic exchange or to a safelist, you need to know how successful your marketing is.

Why? Because if you do not track your ads, you may spend tons of time and money chasing a dog that you will never catch.

This is how tracking works. You place the ad URL into the tracker, which creates a new URL for you to use in its place.

Every time you employ the tracker URL, that “hit” is recorded by the tracking system.

Let’s say you buy 2,000 hits at ABC traffic exchange. How will you know if they have been delivered, unless you are using a tracking system?

You won’t, and though it is the exception rather than the norm, you may not get the hits you paid for.

What should really interest you are the actual click-throughs. That tells you how many
times someone has actually seen your page and clicked on the link to take them to the site you are promoting. In this case, you will use the tracker link as the URL in your Call To Action (the click here, join now, etc.) button on your splash page. Or, use it as the link in your safelist mailing, as an FFA link, or in any other form of traffic generation system.

By using the tracking link, you will know every time someone clicks because the tracking
system will tell you.

Here is another example, let’s say we advertised site ABC on traffic exchange XYZ and  used a tracking link for our call to action.

We did the same thing at traffic exchange 123. At XYZ, we got our 1,000 hits and only 15 people clicked through to our page. At 123, we got 1,000 hits, but 100 people clicked
through to our page. In which traffic exchange do you want to promote that particular page more heavily? This is a no brainer, right? At 123, of course.

The only way that you can possibly know whether your advertising is working is by tracking the results.

Check out several tracking services to see which fits your budget and has the features you like. Then, either buy the script or sign up for a subscription. A tracking system is one tool in your marketing toolbox that you cannot afford to be without.

Until the Next Time

Ida Mae Boyd

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